According to GQ Magazine, it's Lionel Richie.
Others aren't so sure. In fact, the government of Israel has moved beyond the Lionel Richie idea and has embarked on a stunning new plan for solving their beleaguered nation's foreign relations problems. The new plan is so important that they've sent the foreign minister on a trip abroad to make sure it succeeds.
What is the Israeli foreign minister up to? A bold new summit with regional leaders? A courageous mission to the Arab League to talk about potential peace initiatives? A speech at the UN to announce a new comprehensive peace plan that brings the Israelis in line with existing agreements and UN Security Council resolutions?
Nope. Turns out the Israeli Foreign Minister is meeting with a marketing agency to figure out a new "branding strategy" for Israel. Fantastic idea.
Others aren't so sure. In fact, the government of Israel has moved beyond the Lionel Richie idea and has embarked on a stunning new plan for solving their beleaguered nation's foreign relations problems. The new plan is so important that they've sent the foreign minister on a trip abroad to make sure it succeeds.
What is the Israeli foreign minister up to? A bold new summit with regional leaders? A courageous mission to the Arab League to talk about potential peace initiatives? A speech at the UN to announce a new comprehensive peace plan that brings the Israelis in line with existing agreements and UN Security Council resolutions?
Nope. Turns out the Israeli Foreign Minister is meeting with a marketing agency to figure out a new "branding strategy" for Israel. Fantastic idea.
Labels: Middle East, News Media
Israel has finally figured out Western Gen-X yuppie would-be intellectuals rely on context-free images, yellow journalism, and staged videos from unnamed "local Arab sources" with unamed "political affiliations" for their education on the Middle East.
Time to give the people what they want. Time to celebrate, Erik.
--LM
sounds peaceful to me..
a bit like the australian government's $12M national anti-terrorism fridge-magnet campaign
:)